+88%

Leads

5x

Traffic Growth

14,000+

Records Analyzed

Hello

— It's is Roman, Growth Data Analyst and Marketing Engineer

See How I Drive Growth ↓

About Me

I turn complex marketing and operational data into clear, actionable insights that drive growth.

With 4+ years of experience as a Performance Marketing Analyst, I specialize in data analysis, marketing attribution, SEO tracking, and automation to help businesses scale efficiently.

🎯

Data Driven Growth

I use data to identify what actually drives growth — then optimize campaigns and funnels based on performance, not assumptions.

⚡

Automation & Efficiency

I design automation systems that eliminate manual work, reduce errors, and speed up operations — from lead capture to reporting.

📈

Performance Focused

Every decision is tied to performance — from A/B testing and attribution to ROI tracking and conversion optimization.

↗

120%

Increase in workflow efficiency

Achieved by automating lead processing and campaign reporting using n8n + AI workflows.

My Work in Action

🧠

AI Fluency & System Architecture

I leverage a "Builder Mindset" to integrate AI into business workflows. This includes architecting two-sided marketplaces and automation suites using Claude, Antigravity, Codex, n8n AI Agents, and LLM-driven lead scoring.

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Technical Core

Expert in Power BI (DAX), GA4, SQL, Zapier, and Google Ads with proven success in A/B testing and ROI-focused SEO tracking.

MY STACK

Tools I use to build growth, data, and automation systems.

Ahrefs
Google Ads
GA4
Power BI
SQL
Zapier
n8n
Codex
Claude
Antigravity

● Automations & Projects

Latest Works

The Agora Platform

"Data-Driven" Marketplace Service Discovery Engine

Ongoing Project View Project ↗

A centralized directory for first-time homebuyers that replaces manual searching with intelligence. Uses automated extraction to aggregate local trades and proprietary AI scoring to verify service quality.

Intelligence: The AI scoring system analyzes unstructured data—such as customer reviews and business history—using sentiment analysis to generate a 1-100 reliability index, ensuring only top-tier professionals are recommended.

Supabase SQL n8n LLM Analysis

"Zero-Touch" Onboarding

Automation System

A fully automated onboarding flow that requires zero human intervention. Seamlessly integrates new users, provisions accounts, and sends automated welcome sequences.

Workflow Integration

n8n Lead Processing

Business Automation

Sped up lead generation and document processing using n8n. Created efficient pipelines that save hours of manual data entry and route documents intelligently.

n8n Data Pipelines

Modern Web Platforms

Full-Stack Development

Built responsive, high-performance web applications using modern stacks. Focused on SEO, accessibility, and delivering a premium user experience.

HTML/CSS JavaScript

● Professional Journey

My Experience

Mitacs

Power BI Developer & Data Analyst

Designed and deployed an Intern Labour Market Dashboard in Power BI, consolidating 14,000+ records into a single reporting system.
Developed advanced DAX logic and data models to track employment outcomes, retention, and program impact.
Automated LinkedIn data tracking workflows, improving data accuracy and reducing manual effort.

Power BI dashboard preview showing labour market outcomes for Mitacs

Labour Market Outcomes Dashboard

Power BI reporting for intern outcomes, retention, and long-term labour market impact.

Power BI DAX SQL Data Modeling

GHY International

Digital Marketing Analyst & Automation Architect

Systems Engineering: Architected a "Zero-Touch" onboarding flow using Zapier and PandaDoc, eliminating manual data entry and accelerating speed-to-lead.
Paid Search Growth: Designed a strategic Google Ads campaign achieving 5x website traffic growth and an 88% increase in qualified meetings.
SEO Optimization: Captured **Featured Snippets** and increased target keyword rankings by 35%, driving a 19% boost in CTR across high-intent queries.
Conversion Excellence: Delivered a consistent 8% conversion rate from search campaigns through rigorous A/B testing and performance modeling.

Google Ads case study preview for scaling import car leads in Canada

Scaling Import Car in Canada with Google Ads

Paid search, landing page optimization, and reporting for qualified lead growth.

Zero-Touch Client Onboarding System

Automated lead-to-client workflow using Zapier, CRM routing, and document tools.

CRM Power BI Ahrefs Zapier

Quickway Imports

Marketing Coordinator

Managed SEO, Google Ads, and multi-channel campaigns across 9+ platforms.
Increased organic traffic by 65% through SEO optimization and content improvements.
Built and maintained marketing databases and reporting workflows to support campaign analysis.
Analyzed customer behavior and campaign performance using Google Analytics and market research tools.

Google Ads Growth GA4

● Endorsements

What Managers Say

"Roman demonstrated strong analytical skills, leveraging data to build quality campaigns that significantly increased our lead volume. His expertise in SEO helped improve our content ranking, contributing to our overall digital marketing success. He consistently demonstrated a proactive approach, refusing to take "no" for an answer and always returning with viable solutions. He was adept at solving complicated problems and consistently demonstrated a proactive approach, always returning with viable solutions."

Mackenzie West

Manager, GHY International