Built a data-driven Google Ads system that increased qualified leads by 88% and scaled paid traffic 5x — while improving conversion quality across the funnel.
I designed and executed a full-funnel acquisition system for a vehicle import business targeting high-intent buyers in Canada. The focus wasn’t just on driving traffic — it was on building a system that could consistently generate qualified leads and convert them into real sales conversations. This included campaign strategy, landing page optimization, tracking infrastructure, and CRM-level lead qualification.
The business was generating traffic, but not results. Most traffic was too broad, and there was no reliable way to distinguish high-intent buyers from low-quality leads. There was no clear funnel structure, no clean MQL/SQL segmentation, and limited performance visibility.
Importing a vehicle involves paperwork, compliance, timing, trust, and cost uncertainty. The campaign needed to simplify that complexity and position the landing page as a clear next step.
The biggest impact came from aligning search intent with landing page messaging. By focusing on high-intent queries and qualifying leads early, we reduced wasted spend and significantly improved conversion quality.
The campaign connected paid search, landing page behavior, CRM qualification, and reporting so performance could be evaluated beyond surface-level traffic metrics.
